The Cadbury’s chocolate Gorilla ad goes something like this. Tight shot, man in gorilla suit, camera catches electronic reaction, nostrils “are, brilliantly staged. The slow agonizing strains of Phil Collins In the Air Tonight begins. We think we know the rest. Slowly, no drama yet in the song, the camera pans out of the local shot and goes wider, not yet universal. 45 seconds in, the camera has pulled out to a shot of the gorilla sitting at a drum set, and suddenly the heavy pounding drum section takes over. The gorilla is in global heaven, the global song is pounding our brains, the local momentarily lost. Cadbury’s slogan comes on, closes the minute with a caption, a glass and a half-full film production. And we glimpse oscillations that will always be dreamt of between the poetic and the local, the universal and the global. The remix is of course not far behind; and the metaphor is ours usefully. Bonnie Tyler’s Eclipse of the Heart serves well, and the gorilla hardly changes an electronic twitch, a local muscle. A glass and a half full of passion and joy, or romance and nostalgia?